Most med spa marketing advice treats patient acquisition like a traffic problem. More ads, more followers, more leads at the top. The leads come in, hit a generic

It's Friday. 5:37 pm. A woman named Sarah finishes her workday, opens a new tab, and finally does the thing she's been thinking about for six months. She

Here's something that doesn't come up enough in refractive surgery marketing conversations: most practices with gaps in their surgery schedule are already sitting on a full pipeline of