OPHTHALMOLOGY CASE STUDY
Modern Vision Webinar Funnel
How we turned 1 hour of a surgeon's time into $46,250 in revenue by re-engaging cold leads with a live educational webinar.
Live with Surgeon
Content Repurposing
Evergreen System
THE STRATEGY
Re-Engage Your Coldest Leads
Every clinic has a list of leads who never converted. Webinars give them a reason to re-engage without feeling sold to.
This ophthalmology clinic had 447 leads from the past year — people who had either opted in but never scheduled a consultation, or had attended a consult but never moved forward with surgery. These aren't dead leads; they're people who expressed interest but got stuck somewhere in the decision process.
Instead of cold calling or sending another promotional email, we gave them something valuable: a live webinar with the actual surgeon, answering the questions that were holding them back.
People who opted in but never scheduled need the right nudge, not another sales pitch.
Promote the webinar on social and ads to bring in fresh prospects who want to learn first.
A live Q&A with the actual surgeon builds trust no landing page can replicate.
WEBINAR TOPIC
Modern Vision Correction
The webinar covers the three main vision correction options available today, helping patients understand which procedure is right for their specific situation.
This educational approach works because it addresses the real barrier: uncertainty. Most people considering vision correction are nervous about making the wrong choice. Hearing directly from the surgeon demystifies the process and makes the consultation feel like the next natural step.
LASIK
Laser reshaping for mild-to-moderate vision issues. Quick recovery, proven results.
Refractive Lens Exchange (RLE)
Refractive lens exchange for patients 45+. Eliminates the risk of cataract and the need for reading glasses.
EVO ICL
Implantable lens for high prescriptions. Reversible and doesn't alter cornea.
THE FUNNEL
Registration & Confirmation Flow
A frictionless two-step process designed to maximize registrations and show rates.
The registration page keeps friction low: just name, email, and phone. After registering, they immediately see a confirmation page with calendar integration and what to expect, reducing no-shows by setting clear expectations.
TARGET AUDIENCE
Mining Gold from Your Lead List
We targeted leads from the past year who showed interest but never converted. These are the lowest-hanging fruit in any clinic's database.
1.
Opted In, Never Scheduled
These leads were interested enough to give their contact info, but something held them back from booking a consultation. Often it's uncertainty or fear, which a live Q&A directly addresses.
2.
Consulted, Never Booked
Even warmer, these people came to a consultation but had hesitations. A webinar gives them another touchpoint with the surgeon, often resolving lingering concerns.
FUNNEL PERFORMANCE
From Invite to Revenue
One hour of the surgeon's time generated $46,250 in booked procedures. That's the power of re-engaging existing leads with genuine value.
CONTENT MULTIPLIER
One Webinar, Endless Content
Most clinics run a webinar once and move on. We treat the recording as raw material — cutting it into pieces that work across social, email, and web for months.
The surgeon's time is invested once, but the content works forever. Here's how we repurpose a single hour-long webinar into an entire content ecosystem:
Social Media Clips
Short-form videos for Instagram, TikTok, and YouTube Shorts
Video FAQs
Answers to common questions for website and landing pages
Email Nurture
Video snippets embedded in automated email sequences
Full Replay
Gated replay offered to new leads who missed the live event
PHASE TWO
From Live to Evergreen
Once we've proven the webinar converts, we turn it into an automated monthly event.
The live webinar validates the concept and generates immediate revenue. But the real scale comes from turning it into an evergreen system that runs every month without requiring the surgeon's time.
Evergreen Webinar Flow
Once proven, this system runs on autopilot, bringing in new leads and converting them without additional surgeon involvement.
BACKEND AUTOMATIONS
The System Behind the Scenes
Every registration triggers a carefully orchestrated sequence designed to maximize attendance and post-webinar conversions.
Instant Confirmation
Email + SMS with calendar invite sent immediately after registration
Smart Reminders
24-hour and 1-hour reminders to maximize show rate
Follow-Up Sequence
Post-webinar emails with replay link and consultation CTA
READY TO RE-ENGAGE YOUR LEADS?
Let's Build Your Webinar Funnel
Turn your dormant lead list into booked procedures with a live webinar strategy tailored to your practice.
No commitment. Just a 20-minute conversation about your goals.