Case Studies, Med Spa

Radiance Med Spa Patient-Acquisition System (Part 1)

Cristina Samoila
Share 0
Tweet 0
Pin 0
Share 0

OPTIMIZED CLINIC HOMEPAGE

Make Your Visitor the Hero

Built on the StoryBrand framework, positioning the patient as the hero and the clinic as their guide to regaining their confidence.

  • Addresses the patient's frustration before pitching services
  • Clear two-path conversion: book now or take the self-test
  • Social proof and transformation stories above the fold
  • Trust signals that reduce anxiety about cosmetic treatments

Problem It Solves

Most med spa websites talk primarily about themselves. This homepage focuses on what the patient wants: to feel confident without looking "worked on."

PAID TRAFFIC LANDING PAGE

Botox Funnel for Cold Traffic

A dedicated landing page for Meta & Google Ads, designed to convert skeptical first-time visitors with two clear conversion paths.

Two Conversion Options

Not everyone is ready to book. We give visitors two paths based on their readiness:

Book a Free Consultation
For ready-to-buy visitors

Take a Free Assessment (Self Test)
For curious, but hesitant leads

  • Addresses fears about looking unnatural or frozen
  • Video preview builds trust before the visit
  • Before/after gallery with real patient results
  • FAQ section handles objections on-page

INTERACTIVE ASSESSMENT

Self-Test Quiz Funnel

A 13-question quiz that captures lead data while educating visitors about their options.

  • Collects contact info + treatment interest before results
  • Visual concern picker makes it easy and engaging
  • Builds commitment through progressive disclosure
  • Ends with personalized treatment recommendations

Problem It Solves

Cold traffic isn't immediately ready to book. The quiz converts "browsers" into qualified leads by offering value (personalized recommendations) in exchange for their contact information.

AI-POWERED RECOMMENDATIONS

Personalized Results Page

Each visitor receives treatment recommendations with match percentages based on their quiz answers.

Match Scoring

Shows "95% Match" for Botox based on their concerns. This creates urgency and relevance.

Upsell Path

Secondary recommendations (fillers, skincare) increase lifetime value.

Clear CTA

Every recommendation has a "Book Consultation" button. No dead ends.

BACKEND AUTOMATIONS

The System Behind the Scenes

Every lead flows into the CRM with automated workflows that nurture, remind, and recover.

Self-Test Quiz Flow

Problem It Solves

Leads who don't book immediately aren't lost. They enter a nurture sequence with education and offers until they're ready.

Appointment Scheduling Flow

Problem It Solves

No-shows are expensive. Automated reminders reduce them by 40%, and no-show and cancellation workflows immediately offer rebooking.

CRM & PIPELINE

Full Visibility for the Team

Every lead and patient is tracked through custom pipelines — from first touch to repeat visit.

New Lead Pipeline
  • Sets call cadence for each new lead
  • Tracks call attempts and outcomes
  • Automated follow-up task reminders
  • Goal: secure a consult booking
Booking Pipeline
  • Tracks consult booked through to attended
  • Records show / no-show status
  • Tracks procedure conversion
  • Revenue tracking per stage

THE RESULT

A Complete Patient Acquisition System

From cold ad click to booked consultation and beyond. Every page, every automation is designed to turn curious visitors into loyal patients.

2x

Conversion Paths

5+

Automated Workflows

40%

Less No-Shows

 Part 2

READY TO TRANSOFRM YOUR PRACTICE?

Let's Build Your Patient Acquisition Machine

Whether you're a med spa, aesthetic practice or wellness clinic, we'll design a complete funnel system that turns ad spend into booked appointments.

 Book My Clarity Call

No commitment. Just a 20-minute conversation about your goals.

>